Offer a loyalty program that actually works — and doesn’t cost an arm & leg.
Team up with other shops in a single community loyalty program.
Wouldn’t it be great if…
You could roll out a loyalty program instantly without doing any work? What if that program actually produced results and didn’t cost you the typical 5% - 10% rewards per sale + fees?
Say hello to Backyard.
We reward your customers with 1% - 5% cash back when they shop at businesses in the neighborhood. Your business chips in when you make a sale. Customers check in at your shop with a phone number and redeem their rewards easily by paying with Backyard – only at businesses in the Backyard network.
You don’t have to lift a finger.
Our platform manages the entire program while keeping you in control of the customer relationship.
A rising tide lifts all boats.
When local businesses work together in a loyalty program, each gives up less value than when they go it alone. And each gets a lot more in return.
Check out this example comparing the revenue your business retains using a traditional loyalty program and payment processor vs. Backyard.*
*Based on a $10 check, payment processor fees of 2.6% + 10 cents vs. Backyard 1.5% flat fee, and a buy-10-get-1 loyalty program charging 10 cents per visit vs. Backyard’s 1% - 5% cash back (the example uses 5%).
Pocket more of each sale with Backyard.
How much is this going to cost?
$0 per month, and zero added fees per transaction. All you do is sponsor your rewards (i.e. 1% - 5% cash back; you control the rate).
Check out the cost savings!*
*Based on the example above.
Save big on every transaction.
Will I lose money when customers redeem rewards?
Nope. You actually get paid! We send the full value of the sale net of our low payment fee straight to your bank account.
It’s very different from how a traditional loyalty program works — it actually smooths out your cash flows.
What if I don’t want a loyalty program?
We understand. You may have tried this in the past, and it just didn’t work. We believe that’s because existing loyalty solutions aren’t designed for small businesses — they’re for large brands and consumers.
We built Backyard with your needs in mind. If you add our 1.5% payment fee and set your Backyard rewards rate to 1%, you’ll still pay less per transaction than you do with a traditional payment processor. It’s like you’re getting a free loyalty program thrown in with Backyard!
Why is Backyard doing this?
We believe in the importance of the local economy, so we’re doing all we can to give small business owners a leg up. Y’all are the real MVPs.
What sorts of businesses are using Backyard?
All sorts! We work with…
Makers
Farmers’ markets and their vendors
Restaurants & bars
Coffee shops
Bakeries
Coaches & instructors
Local packaged goods
And more!
Ready to join our community?
Let’s do this!
Let’s talk first.